Go Green, Make Green – The World Sees (again) That Environmentalism is Good for Business

We’re all familiar with the idea that resource efficiency is good for business.  A little over a week ago, Business Week published “10 Ways to Cut Business Costs” (with a nod to Jennifer Kaplan). My little miserly heart beats quickly seeing that #1 is “Reduce energy use” and pay less for utilities. Corollary to that, check your energy bill to be sure they added the right number of zeros.

Green jobs are good for the economy. Green jobs maven Van Jones  joined the Obama Administration Council on Environmental Quality this last week, no doubt to ensure that good, green collar jobs are a priority for the next few years.

Moreover, green companies survive better. Last month, management consulting firm A. T. Kearney found that green companies outperformed others by 15% (with a nod to Olga Orda’s post).

Not only are green companies more resilient, they’re more profitable. With the fading economy, Paul Smith (and others) sees the opportunity for ecopreneurs to make money by chasing consumer demand for green products and services.

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