Goop

Gwyneth Paltrow has a website/slash/e-newsletter called Goop. Its minimalist style is made soft by grays and pinks and charming little icons.

Goop

It’s like my generation’s answer to O Magazine. Sort of. It’s got recipes, stuff she likes, and ideas for things to do to live well. It’s a little, well, you know. Celebridiculous. “While I was chatting with my Spanish acupuncturist…” but if you can make it past that, she has an appealing and sweet website and will send you weekly e-mails about things she is doing.

Here is her post about going green. Apart from recommending an item that has a $12,500 price tag? OK, it’s kind of a ridiculous post. But it’s nice to see Gwyneth weigh in, anyway.

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